80 pages, 8.375 x 10.875.
Edition of 50,000.
Printed at American Web, Denver, CO.
Art director and editor: Rudy VanderLans.
Emigre Fonts: Zuzana Licko.
Bill Gubbins, thinkinkinkink (short story).
J. Smeaton Chase, Our Araby: Palm Springs and the Garden of the Sun (from a book first published in 1920; presented as type specimen, photographs: VanderLans).
Elliott Earls, (portraits of Martin Luther King, Malcolm X, Max Ernst, Kurt Schwitters).
The Readers Respond, (mail).
Emigre Product Catalog, (introducing Vendetta typeface family by John Downer, and Cholla typeface family by Sibylle Hagmann). PDF Download
Darick Chamberlin, Brand of the Century (essay on Shawn Wolfe and Beatkit).
Martin Venezky, Notes on the West (visual essay).
Deborah Griffin, Lemon Chiffon Cadillac with Buttercream Interior (introducing Cholla typeface family, interview with Sibylle Hagmann and Denise Gonzales Crisp).